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Measure Social Media Marketing: Learn the Best Way to Track Social Media Traffic in Google Analytics
An increasing number of savvy entrepreneurs are dabbling in social networking and gaining followers by connecting with clients and creating conversations. But monitoring social media, and measuring its value can be complicated. How you measure success really depends upon your own targets. Firms like Cymfony, Radian6, and Nielsen have social networking tracking tools that will assist you to get the most from your social networking programs. However, these tools cost money - sometimes lots of it.
Did you know a free tool you are probably already using can work? Google Analytics is an exceptional tool to monitor your internet traffic. It's simple to set-up and you will receive valuable information. You will get insightful information on where your traffic is coming from, what people do when they get to your website, what keeps people there and what makes people leave. If you are not using this tool, we recommend you start straight away. In case you have
However, what if you wanted an executive-level perspective of how your social networking attempts collectively are moving your company forward? Imagine if you wanted to understand whether the resources and time you're allocating to handling social efforts the instant hack.
It is an advanced feature but we will make it easy by outlining the steps below. Drag the "Source" pub over. Set the requirement to "Contains". And in the "Value" field type "facebook". Repeat this third step for "Twitter," "LinkedIn," "YouTube," "Flickr," along with other social sites. You will want to incorporate social networks, URL shorteners (bit.ly, ow.ly, goo.gl), social networking dashboards (HootSuite, twitter feed, etc.), and bookmarking and sharing solutions (Stumbleupon, Tumblr, Digg, etc.). Also have iterations such as "touch.facebook.com," "tweet," and "m.facebook.com."
At this stage, it's helpful to conduct a report showing your top 500 or so traffic resources and try to find any social sites you might have missed. If you are not sure whether a website is a social networking, have a look at Wikipedia's vast collection of two-hundred plus social websites. The final step is to name your customized section and save it. Call is something such as "Social Media Sites". To run your report, go to the Advanced Segments drop-down menu and then choose "Social Media Sites". Now, run your accounts like you ordinarily would, now choosing your new section. You'll now have the ability to run custom reports.